Friday, September 2, 2011

4 Tips for Creating Link Bait http://bit.ly/pK8NCL Posted by Geoff Kenyon
While link bait is frequently seen as more "fun", and it's definitely more creative, than doing things like guest blogging or emailing people asking for links, it has its challenges. I wanted to share a few things I've learned about creating link bait from my experiences. If you have other insights, I'd love to hear them in the comments.


Keep a Tight Scope

In most cases you will want to keep your content extremely focused around your target, or the person that you are going to get to link to you (Justin wrote more about this process here). While it’s tempting to try and cast as wide of a net possible, typically you will be more successful focusing on targeting one or two targets (and shaping the content around these demographics) rather than trying to create content that targets everyone.

While this is really important for a lot of link bait content, there will obviously be exceptions to this rule. A couple examples come to mind (if you can think of others, feel free to leave a note in the comments):


If your content or subject really is universally applicable – While this is very rare, there is some content topics that apply to almost everyone on the web. A good example of this would be Facebook; just about everyone on the internet has a Facebook account and has an interest in changes (especially when it involves privacy settings).
Creating exhaustive guides – Super in-depth and extensive guides and documents can receive a lot of links if they are done really well. Think about how many links SEOmoz’s

Keep the scope tight especially with revisions and additions. When you want to add in more content to make it better, or the client wants additions, you need to ask: “Will adding X improve the linkability of the link bait”?


Offer Something New

There are two aspects of this: perspective and information.

Perspective
The internet is huge; sometimes it feels like everything has already been written about. Fortunately people tend to write the same thing. If you want to write about a topic that has already been written about a lot, come at it from a different angle. If everyone is writing about why something sucks, write about why it’s awesome. And don’t just say it’s awesome, back it up and make a case for why it’s awesome.

Information
Though it seems like just about everything has been written about think about what you can contribute that other people don’t know.  Here are a few types of information you can use:


Sales data – you can analyze your sales data and segment it by population, gender, or other information you collect in the sales process to contribute something new. Yes this data might not be completely accurate as it is your sales data and may not be representative of the market. That said, it is still new and typically unavailable to people.
User data – When users register, ask them for information. If they have profiles on their site, ask them for information. Then anonymously aggregate this information and present it with pretty charts and graphics (More on this from Dr. Pete). OK Cupid does a great job of this with most of their blog posts. Check out this one on stuff white people like (original stuff white people like).




Do your own research – Offering brand new data is great because no one else has it so you get to be the definite (linked) source for forthcoming references. This can be really helpful with infographics – if you are having a hard time finding research that someone has published, do the research yourself. Tools like Ask Your Target Market are great for this as they provide you with a large panel so you can get quick responses and you can focus your time on creating your link bait, not doing research.



Publish your data from the research you did and provide excel/csv downloads for people to be able to use the data to do their own research as a way of earning links. You can even go as far as requiring attribution to use the data.


Feedback is Key

 You need to make sure that your infographic is correct and there aren’t mistakes or typos. These will get your link bait torn apart on sites like Reddit. You should minimally have people looking at:


Spelling/Proofreading – do you have typos or misspellings. It happens. A lot. Get someone who is really nitpicky and uptight to go over it.
Technical details – Make sure that the content is technically correct and that you aren’t wrong. Find a subject matter expert and have them verify your work.
Readability – While the linkbait might make complete sense to you and your cohorts, you this is your baby (and nobody thinks their baby is ugly) so somethings that might seem obvious to you really aren’t obvious to everyone else. Have your mom look at this, kind of like when you were in grade school and your mom checked your homework. Get someone object who isn’t invested in the project verify that it makes sense (and that it’s cool).



Get subject matter experts (especially those who you would like a link from) involved in the project – reach out to them before the project launches, tell them they are awesome and ask them to review it because they know so much more than you. When it goes live tell them and thank them for their help. Then encourage them to share it. They have invested time in the project and are more likely to share.


Have a Killer Hook

You can have great data but if you don’t have a hook, then it is significantly less likely to succeed. Todd Malicoat has a great overview of link baiting hooks here that you should take a read through. I will list them here quickly for you though - to get the full explanation you'll have to read the post ;) :


News hook
Contrary hook
Attack hook
Resource hook
Humor hook
Ego hook
Incentive hook


While each of these hooks are effective, you should choose the hook based on who you are ultimately targeting and who you want to link to you. While a humor hook may work well for broad appeal, if you want to increase topically relevant links you might want to go with something like a resource hook or contrary hook.


If you have a strong community you can often use the ego hook to scale your link building and get your community to build links for you.

Likewise Copy Blogger has a crash course on magnetic headlines that you should read through. Having really strong headlines will not only help improve the number of people reading yoru content but can have a big impact on how well-shared your link bait is. As such make sure your title contains a hook.





What insights do you guys have? I’d love to hear what’s worked for you when you've been working on creating link bait.

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eCommerce Syndicated Content: How to Win http://bit.ly/oqHrKd Posted by Kate Morris

There is a ton of talk right now about Panda recovery. SEOmoz is no exception to this: questions in Q&A, webmasters cleaning up their content, and so much more. Webmasters are taking control of their sites, building some awesome original content, and ensuring that content can be found by letting users (and bots) know about it.

So it surprised me when a large client asked for help to combat an internal project that would place duplicate content on their site. They are in the ecommerce space and have the issue of selling products that many other companies sell. Duplicated content runs rampant here in the form of product descriptions. The manufacturer creates a description for resellers and that is what everyone uses. It's sanctioned from the source and no writers are needed. Sounds awesome until the product is carried by hundreds of websites and everyone has the same content. Who should rank then?

Like most big companies (as is my client), this decision was made by someone else and the SEO team screamed in defiance. So they asked me for proof that having unique content was as necessary as everyone keeps saying.

Done. And guess what? Google backed me up (in at least 3 examples). So I thought I'd share my best example and my take aways to help other ecommerce sites deal with this situation now and in the future.
Bodum Fyrkat Nipper


There is no disclaimer needed in this case as I chose this product at total random from Amazon. I had purchased a personal grill recently from the same manufacturer and knew that there were many sellers for that product. I wanted something that was cool but also common place. Therefore, I used the grill tongs and went searching for examples of other sellers. My point here was to show that duplicated content in the form of product descriptions doesn't help rank the product page, so the first step was to find multiple sellers of the product.
Find Seller Information
To identify the sellers, I used searches for the product name, product number, a snippet of the product description from the seller (and once identified, the manufacturer supplied description), and some reviews that kept popping up. I noticed that many of the pages that had the standard product description had the same two reviews as well. Easy way to identify a page with no unique content. The identified product pages (check for the canonical URL) were then checked for page and domain authority.

When the pages are checked, you'll see a trend in descriptions and be able to identify the manufacturer's feed for the description. Note which sites write their own and which use the same as everyone else. Below is a list of our competitors and their domain (DA) and page authority (PA) in order of strength, grouped by content type. From this, we would assume based on strength that Amazon, Zappos, Cooking.com, or Epicurious would have a strong shot at ranking.

Original Content

Amazon.com – 97 DA, 1 PA
Zappos – 90 DA, 46 PA
Bodum – 62 DA, 35 PA
Maple Run Emporiums – 18 DA, 20 PA

Duplicated Content

Epicurious – 89 DA, 1 PA
Cooking.com – 78 DA, 42 PA
Betty Crocker – 72 DA, 1 PA
CSNStore.com – 70 DA, 1 PA
Food Network Stores – 64 DA, 1 PA
Buzzillions – 61 DA, 1 PA

Find the Key Phrase and Rankings
But what are we ranking? Typically I would use a variation of the product name, but Amazon threw me a curve ball: they renamed the product to help with internal search. Instead of Fyrkat Grill Nipper, they use the name Fyrkat Grill Tongs. This decision makes more sense to me, and I'm assuming it helps with searching internally as well. But I didn't want to take Amazon's word for it. Always check for which term is better according to actual searches.

To test, I looked at the SEOmoz Keyword Difficulty Tool and ran three keywords. None of them had traffic numbers from Google, but the difficulty of Fyrkat Grill Nipper was higher. That made sense as more sites used that name for the product, so the competition is more fierce. The impact this has is that the Amazon page is most likely going to show lower than normal because they name the product differently.

Working in the Keyword Difficulty Tool also give you a look at the ranking sites for the keyword, which is the next step.


Results
The top three results are Zappos, Bodum, and Maple Run Emporium; the rest are videos or aggregators. These three are the sites with original content, taking out Amazon due to their shifted targeting. The product manufacturer is third and my theory is that is due to the fact that their content is duplicated across the Internet, but they are the original and should be up there.

All other major brands and their product pages didn't show on the first page, with CSN being the only one to show on the second page. Search engines want to show users the best content for their time, so it makes sense that aggregators (who show where the product is sold across the web) and video content is intermixed with the sellers who took time to describe the product on their own.
Winning in eCommerce
What I want you to take away from this post is this: Even a tiny original bit of content can set the page apart from competitors.

Maple Run Emporium, check out their domain and page strength. They are paltry next to bigger sites like Betty Crocker and Epicurious. Yet with a small hand written description of the product that is a sentence long, they are ranking above all the other major sellers! Their page, below, is simple and direct.


Winning Tips

Feel free to use syndicated content to enhance your own content and reviews.

Make it know that it is from the manufacturer.
Place it at the end of the text on your page.


Write your own descriptionsof the products. We aren't talking a novel, but something unique.

Give the product to someone in the office and have them write what they think.
Use the words from a customer's review (ask them if they are cool with that via email).
Don't just rewrite the content you are given from the manufacturer, really write what you think about the product.
Have fun with it. See examples at Amazon and Zappos.


Entice users to review your products. Email them a week after they receive the product and give them a link to the product page with a request to review it. See the example from Modcloth below:


 

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The Greatest Attribution Ever Graphed http://bit.ly/ncpBe5 Posted by Slingshot SEO
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Step-by-Step Instructions for Non-Branded Custom Segmentation
in GA's new Multi Channel Funnels Section
Multi Channel attribution is amazing, to say the least. In the immortal words of Avinash Kaushik, “You will have an orgasm!” If you weren’t there for Mozcon, I’m sorry. Don’t let it happen again, but you can always get the video of his presentation when it comes out.
Much like the way I felt on Christmas day 1996, I couldn’t wait to play with a brand new system whose inner workings I knew almost nothing about: the Nintendo 64. Rand will corroborate my story. Today, it’s the new Multi Channel Funnels segmentations in Google Analytics, Version 5 (trumpets please, Avinash).
Below, you’ll find some Michelangelo-esque screenshots of how we (the Slingshot R&D guys) broke down some custom segmentation and compared them to show differences between:


Non-branded, organic, first interaction
All non-branded organic interactions
All conversions

To create a custom Conversion Segment, simply click the link, as shown in this screenshot:

To create the First Interaction Organic, Non-Branded Segment, select the following:


Include [First Interaction] [Medium] [Containing] [Organic]
Next, select [Add a conversion path option]

And for the love of all that is Mozzy, go to the “and” section to add this piece. Use “or” and you won’t know North from a Bear-o-dactyl.



Exclude [Any Interaction] [Keyword] [Matching RegExp] [fill in your branded terms here]

Done? Awesome. Next.
To create the All Organic, Non-Branded segment, select the following:


Include [Any Interaction] [Medium] [Containing] [Organic]
Next, use “add” not the “or” option [Add a conversion path option]




Exclude [Any Interaction] [Keyword] [Matching RegExp] [fill in your branded terms here]

Done? You’re the best. Now grab your chopsticks, eat some Cheetos, and enjoy the graph!

Delicious… the graph, I mean. If at some point you decide you’re tired of looking at all those conversions (what is wrong with you? Oh right, you’re a Mozzer), you can pick and choose the specific conversions you’d like to see.

Gratuitous screenshot for your enjoyment.
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How Google Analytics Custom Reports Helped My Client to Increase His Revenue http://bit.ly/qauqWC Posted by Sajeet Nair
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends etc. would have dominated the analytics segment of the online world, but then, that would also mean that business owners around the world would have had to pump in those extra bucks into their online marketing campaigns.

Google Analytics has become such an integral part of our data analysis and still quite often we land up criticizing it for some of its smallest flaws. But in all of this love and hate game, we always forget the most important feature of this wonderful tool i.e. its absolutely FREE and there are a lot of features that a lot of other paid tools do not offer.

On a personal note, I have always believed that Custom Reports, Custom Variables and User Defined Variables are some of the most underrated features of Google Analytics and many internet marketing firms do not use these amazing features to their fullest potential. In fact, if used intelligently, Google Analytics more than often can help you come out of tricky situations, especially when you are dealing with high end and high profile, demanding clients.

Imagine a client whose SEO, PPC and Social media campaigns are doing really well and yet he comes to you and states that he wants his website to generate more revenue. Keeping this situation in mind, I decided to analyze one of my client's website from usability point of view and as usual I turned to Google Analytics for some help.

Now before the word "usability" misleads you I would like to clarify that by usability I meant understanding and analyzing the performance of my website across different browsers in terms of the metrics provided by Google Analytics. I created a simple custom report with "Browser" as my key dimension. The whole idea was to find loopholes in the website from a browser point of view using some of the key user metrics like bounce rate and %exit. Once I have the data for the under-performing pages the next step would have been to identify any browser compatibility issues like page not loading properly or improper screen resolution etc.

Before we discuss the findings of the report let's just have a look at how to go about making this report.



We are generating a simple custom report with some of the key basic metrics like Revenue, Bounce Rate, %Exit, and Unique Purchases. And the dimensions selected are Browser, Page and Keyword. Now that we are done with the report let’s start with some analysis. For your information, only a few combination of metrics and dimensions are allowed. You can check the complete list here.

As I mentioned earlier, the whole idea was to generate a report that would help me in understanding the performance of the website in terms of its usability. But on creation of the report what I found was pretty startling.



For any internet marketer it's a dreaded sight to see large number of visits in conjunction with negligible revenue and I was well aware of the fact that it's only a matter of time before my client found out about it. It is clearly visible that Opera and Opera Mini browsers are driving almost same number of visits to our website but the difference in revenue is pretty huge. Obviously, this called for an investigation. The question hounded me for 10 whole minutes ( I mean sure 10 minutes sounds very less but trust me for those 10 minutes I was going crazy).

Anyway, while I was scratching my head over it, something else caught my attention.



I found that I was getting almost 5200% more (yeah you are seeing the right numbers!) revenue from Android browsers when compared against same number of visits from Opera Mini. I was nervous and happy at the same time and I knew that I had to get to the bottom of this. I immediately opened my website on Opera mini, Opera and Android browsers to understand what was stopping Opera Mini users from buying products from my site.

Well simply put, Opera and Opera Mini users were taken to the desktop version of the website. As you must be aware, Opera Mini is a mobile browser and as any SEO consultant would know, the obvious recommendation here would be to take the user to the mobile version of the website. But how do we convince the client?? The answer lies in the report itself.

That's when I showed the android numbers to the client. Turns out that Android users were taken to the mobile version of the website. (That's when we hit our Eureka moment ). This is nothing but hardcore evidence that shows that by simply taking the mobile users to the mobile version of the website the revenue will definitely improve. The above data when presented resulted into our recommendations getting implemented without any doubts or concerns at the client's end.

Once again Google Analytics made me a hero. I would be sharing more such reports with all you amazing SEOs and would love to hear back from you.

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An SEO's Guide to RegEx http://bit.ly/nZgpOC Posted by robmillard

RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.

For example, you could be using the filter box at the bottom of your Google Analytics keyword report to find keywords containing your brand, such as Distilled. If you want to include both capitalised and non-capitalised versions, you could use the Regular Expression [Dd]istilled. Pretty simple, right?

Hang on though… some of you might be asking, what the hell is RegEx? That’s a good point. RegEx (short for Regular Expressions) is a means of matching strings (essentially pieces of text). You create an expression which is a combination of characters and metacharacters and a string will be matched against it.

So in the example of the keyword report above, your Regular Expression is applied to each keyword and if it matches it’s included in the report. If it doesn’t match, it’s discarded.

RegEx has many uses aside from Google Analytics too such as form validation or URL rewrite rules.  Hopefully this post will give you an understanding of the basics and some ideas for where you might be able to use it.


Characters & Metacharacters

I mentioned that Regular Expressions are made up of characters and metacharacters. A character, to clarify, is any letter, number, symbol, punctuation mark, or space. In RegEx, their meaning is literal – the letter A matches the letter A, the number 32 matches 32, and distilled matches distilled (but not Distilled - characters in RegEx are case sensitive).

Metacharacters, however, are not treated literally. Below I’ll go through each of the metacharacters used in RegEx and explain their special meanings.

If you want to test them out as we go along, I’d recommend opening up Google Analytics and using the filter box at the bottom of your reports. Alternatively you could use http://bit.ly/bxzU and make up your own data set.


Dot .

A dot matches any single character. That is to say, any single letter, number, symbol or space. For example, the Regular Expression .ead matches the strings read, bead, xead, 3ead, and !ead amongst many others. It’s worth noting that ead would not be matched as the . requires that a character is present.



Backslash

From time to time you’ll find that a character that you want to match is a metacharacter.  For example, if you’re trying to match an IP address such as 172.16.254.1, you will find that your RegEx matches 172.16.254.1 but also any string such as 1721161254.1 because the dots can represent any character.

Preceding a metacharacter with a backslash indicates that it should be treated as a character and taken literally.  In the example above, you should use 172.16.254.1

The question mark is often found in dynamic URLs such as /category.php?catid=23.  If you’re trying to track this page as part of your conversion funnel, you may experience problems as question marks, as we’ll see later, are metacharacters.  The solution is simple: /category.php?catid=23



Square Brackets []

Square brackets can be used to define a set of characters – any one of the characters within the brackets can be matched.  We saw them in the example I used in the introduction - [Dd]istilled can be used to match both distilled and Distilled.

You can also use a range, defined with a hyphen.  [0-9] matches any single number for example, or [a-z] matches any lower case letter of the alphabet.  It’s also possible to combine ranges, such as [A-Fa-f] would match any letter between a and f in either lower or upper case.  Ranges are often combined with repetition which we’ll touch on next.

Specifically in character sets, you can use the caret ^ to negate matches.  For example [^0-9] matches anything but the characters in the range.



Repetition ? + *

The question mark, plus symbol, asterisk, and braces all allow you to specify how many times the previous character or metacharacter ought to occur.

The question mark is used to denote that either zero or one of the previous character should be matched.  This means that an expression such as abc? would match both ab and abc, but not abcd or abcc etc.

The plus symbol shows that either one or more of the previous character is to be matched.  For example, abc+ would match abc, abcc, and anything like abccccccc.  It would not, however, match ab as the character has to be present.

The asterisk is an amalgamation of the two – it matches either zero, one or more of the preceding character.  An example you say?  Oh go on then!  abc* matches ab, abc, abcc, and anything beyond that such as abccccccc.

Finally, braces can be used to define a specific number or range of repetitions.  [0-9]2 would match any 2 digit number for example, and [a-z]4,6 would match and combination of lower case letters between 4 and 6 characters long.



Grouping () |

Parentheses allow you to group characters together.  I may, for example, want to filter the keyword report for searches containing my name, and I want to pick up both rob millard and robert millard.  I could do this by using rob(ert)? millard – the question mark and parentheses mean that either zero or one of ert can be matched.

In addition, you can use the pipe to represent OR.  You might use it for something like (SEO|seo|s.e.o.|S.E.O.)moz to track SEOmoz, seomoz, s.e.o.moz, and S.E.O.moz, although the versions with dots seem unlikely.

The pipe can also be used without the parentheses if you don’t need to group the characters.  For example iphone|ipad could be used to filter traffic coming to your site from keywords containing either.



Anchors ^ $

Although we’ve already looked at the caret in conjunction with square brackets, it can also be used to show that a string must start with the following characters.  For example, if you’re trying to match all URLs within a specific directory of your site, you could use ^products/.  This would match things like products/item1 and products/item2/description but not a URL that doesn’t start with that string, such as support/products/.

The dollar sign means the string must end with these characters.  Again you could use it to track certain URLs like /checkout$ which would pick up the likes of widgets/cart/checkout and gadgets/cart/checkout but not checkout/help.



Some shorthand

There are a few quick timesavers here…
d means match any number i.e. the same as [0-9]
w means match any letter in either case, number, or underscore i.e. [A-Za-z0-9_]
s means match any whitespace, which includes spaces, tabs, and line breaks.

Phew!  That’s quite a lot to digest.  I’d recommend playing around with the short examples above to really get a feel for them.  Once you’re comfortable with the basics you can start getting stuck into the real uses…



Google Analytics

Filters can be used to exclude internal traffic out of your reports, and combined with some simple RegEx you can filter a range of IP addresses.  In Profile Settings, create a new custom filter which excludes the filter field Visitor IP Address.  Using an expression such as 55.65.132.2[678] would exclude IP addresses 55.65.132.26, 55.65.132.27, and 55.65.132.28.

Another Google Analytics feature which can greatly benefit from the use of RegEx is Advanced Segments.  One of the more common uses is to create a segment for non-branded organic search traffic so that you get a clear picture of your SEO efforts, unaffected by any branding exercises.  Create a segment where the medium matches exactly organic and create an and statement where the keyword does not match Regular Expression.  In this statement, you should include RegEx such as the [Dd]istilled example in the introduction, or for my personal site it might look like [Rr]ob(ert)? [Mm]illard.

You could also use Advanced Segments to create a social media segment - select source and set the condition to matches Regular Expression.  Your value should be something like facebook|twitter|youtube|digg etc.

I’ve already touched on the filter box at the bottom of each report earlier in this post - it’s probably where I most often use RegEx as it can be a great help when investigating specific problems or queries.  Use the pipe, for example, in the keyword report to find keywords containing a few synonyms, or do something similar to the social media segment on the fly by listing a handful of sites in the traffic sources report.

Finally, RegEx can be useful when setting up conversion goal pages and funnel steps where you want more than one URL as the goal or step.  When setting up a new goal with a URL destination, use the match type Regular Expression match.  You might wish to use a value such as ^/(widgets|gadgets)/checkout/thanks.php$ to track both /widgets/checkout/thanks.php and /gadgets/checkout/thanks.php for example.  When setting up a funnel, all URLs are treated as Regular Expressions so you can use the same technique.

There are more advanced examples for all of the uses above in several excellent blog posts and resources about RegEx and Google Analytics - there are too many to list here but I’d thoroughly recommend searching and reading some of them.



Rewriting URLs

I expect that most of you SEOmoz readers are familiar with SEO friendly URLs.  They should be static rather than dynamic and should be descriptive.  Often this is achieved using URL rewrites which are implemented on Apache servers using the built in module called mod_rewrite.  A text file called .htaccess sits at the root of the domain which contains your mod_rewrite rules.  A simple rewrite looks something like this:

RewriteEngine On
RewriteRule ^category/link-building/?$ category.php?cat=link-building [NC]

This example would mean that the URL www.example.com/category/link-building/ would actually serve the page www.example.com/category.php?cat=link-building.  As you may remember from earlier, the caret and dollar sign mean that the URL must start and end with link-building/, and the question mark means that the trailing slash is optional.  [NC] is not RegEx - it is part of mod_rewrite’s syntax which simply states that the RewriteRule is not case sensitive.

Obviously this approach is not particularly efficient for large sites with thousands of URLs, and this is where RegEx becomes indispensable as it allows you to match patterns.  A dynamic rewrite rule using RegEx might look like this:

RewriteEngine On
RewriteRule ^category/([A-Za-z0-9-]+)/?$ category.php?cat=$1 [NC]

This rules states that the URL must start with category/ and can then be followed by any combination of letters, numbers and hyphens as long as there are one or more (+).  This part of the rule is surrounded with parentheses so that it can be referenced in the second part of the rule using $1.  If you had a subsequent set of parentheses, it could be referenced with $2 and so on.  Again, the trailing slash is optional because of the question mark, and the caret and dollar sign are used to define the start and end of the URL.

This is just one simple example in an area where there are numerous possibilities.  If you want to know more I’d definitely recommend checking out this guide as well as the excellent cheat sheet.



Word – yes, Word

This is something I’ve only been getting to grips with lately, but turning on wildcards in Word’s Find and Replace can save a huge amount of time when cleaning and manipulating data.  I find that I’m often doing this when creating reports or preparing data for an infographic for example.

You can find the wildcards check box under the advanced options in Find and Replace.  An example of how you might use it could be to remove the session ID from a list of URLs.  You could enter sid=[0-9]+ into the find box, and leave the replace box blank.

As with mod_rewrite you can also reference back to your find box, although the syntax is slightly different.  Instead of $1 and $2 you use 1 and 2.  If you had a list of URLs and you wanted to switch the subdirectories round you could use example.com/([a-z-]+)/([a-z-]+)/$ in the find box and use example.com/2/1/ in the replace box.

There’s more about using RegEx in Word on the Microsoft support site here and here.


Of course there are many, many other uses for Regular Expressions, especially in programming, but I hope this gives you some idea of the potential of RegEx in the field of SEO.  Let me know if you have any questions or thoughts in the comments, or feel free to give me a shout on Twitter (@rob_millard).






Further Reading & Resources

http://bit.ly/11TBVS - some handy RegEx tips from the Google Analytics blog.

http://bit.ly/nZPAeg - a really well put together PDF which goes into some depth for each metacharacter.

http://bit.ly/neGhfY - a guide to using RegEx with Google Analytics by Google.

http://bit.ly/fw1uQ5 - a handy cheat sheet.

http://bit.ly/bxzU - useful tool that mentioned in the main post which is great for testing your RegEx.

http://bit.ly/9LXWzL - a quick tip from @tomcritchlow on how to use RegEx to filter by keyword length or depth of page.

 

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9 Actionable Tips for Link Prospecting http://bit.ly/oyaYXy Posted by Paul Rogers
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
I find link prospecting to be one of the most time-consuming and challenging parts of link building. In order to build and maintain a natural link profile for your website, your prospecting activity needs to cover a wide range of opportunities and generate the right targets and leads for your project/campaign. So prospecting is usually pretty easy to start off with - run a few Google searches and you've got yourself a set of content-rich websites within your target industry. However, once you’ve gone through this initial list, you realise the challenge that you're faced with.

Here are some of the things we do at GPMD to generate a broader set of quality prospects. Using these practices, we're able to identify a huge selection of relevant, high quality blogs and industry websites within different sectors.

Tip 1: Advanced search queries

Advanced search queries are our starting point. They’re quick, easy to use and they are great for finding opportunities for guest blogging, collaboration projects, sponsorship etc.

Examples of advanced search queries:

Inurl Search (Dental inurl:blog / Dental blog inurl:.co.uk)

These search queries will filter websites with your preferred domain extension or search term within its URL. The above examples will return dental blogs and dental blogs based in the UK.

Exact Phrase Search (Dental “Guest post” / Dental “Write for us”)

These queries (using speech marks to find the exact text) are ideal for finding websites that are either looking for guest bloggers or accept guest blog posts. The above examples will return dental websites that accept guest posts and dental websites that are looking for writers.

Intitle Search (Dental Intitle:Guest Post – Dental Intitle: Advertise)

Searching for specific content within the title helps to filter the pages that are most relevant and also find opportunities by searching for advertising or guest posting opportunities. The above examples will return dental websites that accept guest posts and dental websites with advertising opportunities.

Wildcard Search (Dental “Guest *” blog)

Using the wildcard (*) filters results that contain the exact words within your query and an additional word in the position of the wildcard. The above query will return dental blogs that feature “guest post”, “guest writer”, “guest blog” etc within their content or title (with the second word in place of the wildcard).

Using more than one of these strings within the same search will help to further refine the results and provide very specific prospects for you to use to build links.


Example of a query that could be used for finding guest blogging opportunities for a dental website.

Tip 2: Use Twitter tools to find niche bloggers

Building relationships on Twitter is a great way of generating opportunities. By regularly talking to bloggers within your industry, you’re developing an outreach that could be utilised for product launches, obtaining reviews, guest blogging and much more.

Follower Wonk:

Follower Wonk is a great tool that allows you to search through Twitter bios, helping you to identify targets for building relationships or just approaching for link-building.



Example: If you're looking to obtain links from dental blogs, you could search for dental blog, dentist blog, dentistry blog and so on. You can then filter the results and order by the available metrics to help find the most suitable people.

Topsy:

Topsy is a very useful tool that lets you search the social web (including blogs). You could search for your brand, niche keyword or web address, find the people who're talking about you or your industry and then get in touch (and hopefully get a link from their blog). You could also search for guest blogging opportunities using things like 'guest blog dentistry' and then approach the website owner/blogger.

These are just a couple of examples, there are literally thousands more tools that can help you find link building opportunities.



 

Tip 3: Look at blogroll and directory links

When you find a really good blog that you would like a link from, don't just contact them and wait for a reply! You should be looking for a links page or a blogroll to find other similar bloggers that could also provide a good link to your website. It is important to remember that not all good blogs are optimised for search, making a lot of them really hard to find – unless you use these kinds of techniques.

Also, when you're looking down at your competitors' links from directories like spammylinkdirectory.com (not a real website), you could be finding a few new opportunities. Chances are that you've already looked through your competitors' links, but you might find different websites that you haven't analysed within these directories, some of which may have some good ideas/links that you could emulate for your website.

Tip 4: Reverse image search

I often hear people moaning about how some blog or website has used one of their images in a post or article – without realising that this is a great opportunity to obtain a really good link! If you come across another website using your image, send them a polite email, compliment their content and website, and just ask if they can add a link to your website as the source of the image. This link-building technique is natural and free – which is why optimising your images and making them freely available is a great way of generating these opportunities. You can search for your web address in Google's new-look image search feature or tineye.com, both will help you to find where your images are being used.

Tip 5: Use PPC advertising to find advertising opportunities

Running a short-term, low cost PPC campaign is a great way to find link building opportunities. Once your PPC ad is live on lots of related blogs, you can contact the blogger, mention your advert and suggest that you look at other options.

I would recommend complimenting the blog content and asking to submit a few guest posts about your experience within your industry. Then, once you have obtained a number of links, simply turn off the adwords campaign.

Tip 6: Use BuzzStream

I started using BuzzStream (a link-building CRM tool) around three months ago, with the intention of streamlining my link building process, and it has saved me a huge amount of time! BuzzStream does actually have a feature designed to identify link prospects, but I haven't really used it, I am more interested in the BuzzMarker and the BuzzBox.

The BuzzMarker is placed on your bookmark toolbar and it pulls in a huge amount of data with one simple click. This data includes whois information, social media accounts, contact details and even data from key SEO metrics (including SEOmoz data). All of this is then available within the CRM system itself and can be added too or edited at any point.

You can also BCC the BuzzBox email address into emails that you're sending to prospects, which will then automatically add the emails into the CRM.



Tip 7: Ask questions

Once you have built a relationship (or link) with a blogger or industry professional, why don't you ask them which blogs and news websites they follow? This is a great way of identifying websites that you may not have reached or found otherwise and it will take very little time. If the blogger is a friend of connection of the person who recommended it, you then also have an angle to start contact with.

Tip 8: Use what's already out there

Competitor Analysis:

Looking at the links that your competitors have will provide opportunities and inspiration, but there is a limit to the number of links that you can get. Once you have found new opportunities from your competitors, why don't you look at their links, and then links going to their links and so on? If you're looking at relevant websites, chances are they will have some good links that you can look to emulate.

Old linkbait:

If you're looking to implement an idea or even just get some quick links, looking at what has been done before is a really good place to start.

For example, if you're looking to write a list of the top 50 most influential bloggers in your industry, have a look at those who are featured on the list and check if they link back to the website. If they do link back, they could be an easy win. Also, as your version will be the latest one, it's probably worth contacting the people linking to the previous version and asking them to link to your new release.

Tip 9: Utilise existing relationships

If you're involved within your industry, chances are that you know people that have contacts that have blogs. Well, now is the time to pull in that favour and get the introduction.

If you know people, or know people that know people, make sure you take advantage of the situation, as I can guarantee that your competitors will be doing it.

These links are simple, natural and are difficult for competitors to copy.

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backlinking Blogs Promotion and Marketing SEO
6 Keyword Research Mistakes You Might be Making http://bit.ly/rl1S1d Posted by jamesagate
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Keyword research is an all too often under-appreciated aspect of SEO.

I've written a few keyword research posts here on SEOmoz and that's because I believe it to be the blueprint of any successful SEO campaign.

Here are some of the more common mistakes that I see people make with their keyword research.

#1 – You're being Unrealistic
"It is better to have a bigger slice of a few smaller pies rather than not getting even a slither of a much bigger pie."
Keyword research appears to be a very straightforward task. You fire up your keyword research tool of choice and find the keywords that relate to your industry with the highest search volumes. Sadly, that's not the way to do it if you want to see real results.

To many businesses, high-competition keywords are simply out of reach – at least in the short and medium term. Part of good keyword research is about being realistic and selecting appropriate keywords for targeting that take into account the site's age, current authority and any future optimisation that will take place.

Targeting one word keywords is quite often unrealistic but it may also prove unprofitable – someone searching for 'Toshiba l670 laptop' is likely to be much further along in the purchasing process that someone who searches for 'laptops' – think about which searcher is likely to have their credit card out already.

There's nothing wrong with targeting generic keywords, I'm simply saying that if your campaign has limited budget and you need results in the short to medium term then targeting less trafficked, less competitive keywords is a much better way to utilise resources.

Lower traffic but lower competition keywords might not seem as exciting to target but if your website can dominate these areas fairly quickly then you are going to see far more traffic from the search engines than failing to effectively target a much more competitive term.

#2 – You're looking at broad match instead of exact match

A seemingly simple mistake but one which many people continue to make...

Search volume is of course a very important metric when it comes to keyword research but all too often people make the mistake of looking at broad search volumes rather than the exact match figure when using tools like Google's Keyword Tool.

There can be a huge difference between broad match and exact match search traffic for example:

There are 135,000 broad match searches each month in the UK for 'dog kennels' but only 14,800 exact match searches for the same keyword. Still, this wouldn't prove particularly problematic as this is obviously still a keyword worth targeting – it would knock traffic and ROI projections way off kilter if you do these kinds of things though.

The real problem comes when you choose to target a keyword like 'ladies leather handbags' which has a broad match search volume of 2,400 but an exact match search volume of only 260 – failing to base your research on exact match data might mean you think you are targeting a reasonably well-trafficked keyword when in actual fact, once you've factored in data inaccuracies, you could be looking at a very low search volume keyword indeed.

It is widely accepted that Google's Keyword Tool isn't entirely accurate when it comes to search volumes but using exact match gives you the best data available when assessing how viable a keyword is to target.

#3 – You're targeting plural instead of singular

It is very common to see a website targeting the plural version of a keyword but in most cases, it is the singular version of a keyword that people are searching for.

I see this most often on eCommerce websites where the site owner optimises category pages and because they sell more than one product, they naturally focus on the pluralised keywords for example "tablet PCs" which actually gets 91% less searches than "tablet PC".

I will readily admit that Google is much better at determining that a singular and plural version of a keyword are one and the same, but in many cases there are still differences in the search results. Failing to target the singular keyword can be the difference between your search listing being highlighted in the SERPs (=higher clickthrough) and it can also mean your website appears lower (even slightly) than marginally better targeted pages – that could be the difference between making a sale and not.

#4 – You're ignoring conversion

This one could easily turn into a rant for me because so often I come up against clients who want to rank for [insert trophy keyword] when in actual fact they'd do better (financially) targeting a different keyword or set of keywords. I try to explain that a keyword that brings in traffic is wasted bandwidth if that traffic doesn't convert. You don't hire my company to get traffic for traffic's sake...you presumably hire us to help you ultimately make more sales.

The online world is competitive and it's only going to get more competitive, therefore making the most of every penny being invested is vital.

This makes conversion and language analysis a vital part of keyword research. The human mind is the only software capable of performing a good quality 'conversion audit' of a keyword list because whilst there are programmes out there that can filter and sort keywords to make your life easier, there's no real substitute for industry experience and SEO knowledge.

There are some very basic indicators for example prefixes such as 'buy' might be a clear indicator that the traffic from this keyword is going to convert.

A keyword conversion audit is more complex than that however since each situation and market is individual. I find existing data to be a very useful way to determine which keywords are likely to convert well. If you have goal tracking setup with Google Analytics, you can easily determine the highest converting keywords your site currently gets traffic from, try to identify patterns in your highest converting keywords and then translate and apply this knowledge to other areas of keyword research.

#5 – You're selecting keywords that are out of context

This is yet more rationale to further humanise the keyword research process because most keyword tools struggle to compute words and their meaning in the way a human would.

For example, a searcher looking for 'storage' could be looking for a self-storage centre, boxes and other storage furniture for the home or even professional storage solutions for a warehouse or office.

Opportunities for confused targeting are abundant which is why it is essential the keywords you decide to target are highly-relevant and laser-focused towards what your business offers.

A good way to do this is to search manually for the keywords in Google and see the kinds of results that come up, you will likely be able to get a feel for whether the keyword is applicable to the product or service you intended to target.

You will find a lot more how to find a niche tips by following this link.

#6 – You're failing to conduct keyword reviews

It is accepted that SEO is an on-going process but rarely are target keywords reviewed and audited. If a marketplace is shifting over time then you would also expect customer search behaviour to develop and evolve over time too – this makes regular keyword reviews essential.

In most markets, I find an annual review is perfectly adequate. Any time period shorter than this and there is a risk that targeting becomes a bit chaotic with efforts focused on new keywords before results on old keywords have been achieved or evaluated.

That being said, in some competitive and very fast moving markets a more regular keyword review may be required.

The aim of a keyword review is to:

Weed out poor performing keywords
Identify opportunities and areas for growth
Shape your SEO strategy for the future

To do a strategic and actionable keyword review you can use this adapted version of the Boston Matrix that I like to use.

Large brands use the Boston Matrix to assess the health of their product portfolio and to identify where to concentrate their resources.

You can do the same thing for your keyword portfolio.

Sort your keywords into four categories in order to better shape your search strategy for the future.

Question marks – these are keywords in areas where growth is likely but at present you're not getting the performance you'd expect. These are very often untapped keyword opportunities and you should plan how you are going to improve performance on these kinds of keywords.
Stars – high-performance keywords and loads of room for growth – find ways to capitalise on growth. My advice is to focus your resources of gaining results in these areas for maximum ROI in a short period of time.
Dogs – the poor performing keywords with little or no chance of growth – bin these in favour of other keywords, reallocate any resources to other areas.
Cash cows – the high performing keywords that show little opportunity for growth – look for ways to enhance and maintain performance whilst identifying patterns and translating this learning to other areas or verticals.

What mistakes do you see happening in the keyword research process? Please share them in the comments section below...

By James Agate, founder of Skyrocket SEO and a regular SEO contributor to leading blogs and publications across the web.

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Learning Online Promotion for individuals http://bit.ly/q8rixh There has been too much stress on the great advantages of running an Internet business, for which reason the electronic market has really become a crowded place. Presently, all sorts of users share the electronic market, and competition is very tough in all domains of activity. Regardless if we are talking things at the small or large scale, business owners have concluded that the online development of a business usually means a step forward in the evolution of the company. Therefore, the clear proof of how extensively things have evolved in this direction is the proliferation of the agencies providing online marketing assistance and consultancy for different business sectors.
The growth of the Internet business starts with the design of the web page and then continues with an ever more demanding website support and monitoring in order to maintain an ascending evolution path for the company. Web masters, teams of marketing experts and advertisers also work together to cope with online necessities of a corporation. The extent of the transactions online rivals that in the real market sector, and it is possible to get higher in the coming years. Unfortunately there will be a point in this development when the dark side of Internet business marketing will become more aggressive.
For many people, fake investments, SPAM, scams, data theft, computer infections with spyware and viruses and so on, create a different idea of Internet business that every body fears to fall victim too. Currently, lots of warnings put people on guard about the money loss they will be subject to if they give course to secretive business invitations or purchase services they know nothing of. On the other side, the safe options to grow an Internet business is to join an affiliate program, advertise, promote a product or become a freelancer.
A close analysis of the good bits and bad bits of an Internet business put together as relevant for the specifics of the activity should give one a clear picture over whether it is right or wrong to invest in the Internet business market. However, the problem is that books, eguides, online articles, informative web sites, professional marketing consultancy will give you only a somehow superficial perspective of what an Internet business involves in terms of success or failure chances. It is a good start, but the investigations one makes before an investment should definitely go a lot further than that.
Now for a reliable company, here’s one good Internet Marketing Singapore
Content Marketing for the Talent-Impaired http://bit.ly/mZCbTl Posted by Dr. PeteThere’s a reason people balk at content marketing – it’s hard. Not only do we have to be marketers, but now we’re supposed to be subject-matter experts, writers, and designers? Sure, we can hire it out, and sometimes we should, but there’s something to be said for crafting a piece of content entirely on your own. It’s not just ego – it’s your vision and only you really understand what you want in the finished product. For me, the gap is often in the design and illustration. I’m assuming you’re a subject-matter expert in something and can write about it competently (it’s ok if you’re not a poet). If you’re like me, and your expectations are bigger than your talents, I’d like to offer a few shortcuts I’ve learned for designing your own content. 1. Liven Up Text It’s amazing what you can do with a few words and a splash of color. For example, I started a recent post by writing out how much money Google made last year: With just one font and strategic use of color, I was able to not only emphasize that $29B is a lot of money, but I tied it to Google’s identity. Best of all, it only took a few minutes. I have to come clean and admit that I learned this trick (a couple of these tricks, actually) from Rand. Here’s another example, from his recent post on the responsibilities of a modern SEO: The image looks great, and it really livened up Rand’s post, but what is it, really? It’s just well-placed text with a splash of color. I’m not picking on Rand – my point is that these small touches can make a huge difference. 2. Keep It Simple Even if you go beyond text, you don’t have to be an artist to create a simple illustration that effectively communicates an idea. Justin Briggs had a great post here recently on how Google might detect spam, and it included images like this one: Practically speaking, it’s just some circles and arrows, but these images really helped illustrate the complex ideas in Justin’s post. It wasn’t the complexity of the design that mattered, but the depth of the ideas behind the design. Let’s pick on Rand again. Here’s an image he did for a recent post on inbound marketing: I’ll let you in on a little secret – boxes and arrows are one of Rand’s favorite tricks. It’s hard to argue, because this image is a lot more compelling than a bulleted list. I hope you’re also seeing a pattern here – it’s the quality of the thought behind the image that really matters. I admit that I’m trying to keep this post to mostly SEOmoz examples – not to pat ourselves on the back, but to show that we practice what I’m preaching. Here’s an outside example I really like, though, a Minimalist Muppet poster created by Eric Slager: Obviously, this one is a bit more complex than my previous examples, but the actual design elements are pretty simple. The concept is genius, but the graphic itself really is minimalist. The minimalist meme has been going around – here’s another example with superhero posters (via ScreenRant.com): My minimalist Roger Mozbot illustration should make a bit more sense now. The moral of this story: you can do a lot with some basic skills, if the core concept is strong enough. Clearly, this is the work of talented designers, but you don’t have to be an Adobe Illustrator guru to create something similar. You just have to start with great ideas. 3. Plagiarize Yourself It’s not stealing if you take your own stuff – good content creators learn when and how to re-use their own content. That doesn’t necessarily mean using the same image over and over (although there are times when even that can be very effective). It means learning how to re-use elements of your own illustrations, sometimes even within the same post. Recently, I did a post on marketing ethics, and I illustrated the post with whiteboard-style drawings like this one: It won’t hang in a museum anytime soon, but I think the series of illustrations helped simplify a difficult topic. If you look at the 5 illustrations, you’ll see each of them have some variation on the same 5 elements: You don’t have to be a connoisseur of the fine arts to realize that element #2 is just the same guy with a bowtie and element #5 is the blue car “painted” red. Take away the brick wall in the 1st image and the gray box, and I essentially created 5 illustrations with 3 main elements. Last year, Rand did a great piece illustrating indexation issues. Some of the illustrations were pretty complex, like this one: Before the days of Roger Mozbot (or, as we call it, the Time of Despair), Rand used to frequently create illustrations that were essentially Googlebot + Page icons + Arrows + Text. Again, I’m not picking on him – the finished products were great. Break them down, though (and pay attention over years of content), and you’ll see that Rand was re-using a lot of work he’d already done. That’s one of the reasons he can pound out an amazing blog post between 2-4am on a trans-Atlantic flight. Re-use starts with being a curator of your own content. Eventually, you may even build some custom illustration libraries. Here’s an example – back in 2008, I wrote an e-book on CRO that started with an illustrated guide to conversion metrics. It included images like this one: If you read my recent post on duplicate content and Panda, this may seem oddly familiar. That post used a number of similar web-page images, including: In that post, I easily converted this basic template into 8 different illustrations. Condensed, those illustrations look something like this: I don’t want to beat you to death with this point, but I think it’s often easy to miss how elements can build on each other. This kind of approach not only saves time, but it gives your content a consistent look and feel and can make your work look more professional. You can also see how easy it would be to split these web-page templates into a basic library of layers (I actually have multiple Photoshop files, but the core concept is the same): As you develop these design libraries over time, especially with an image as flexible as a basic web-page, you find more and more creative ways to use them. Best of all, the quality of your illustrations improves even as they take less time to create. You may even find yourself earning a reputation for your distinctive talent-impaired style. So, Get to Work Stop saying you’re “not a designer” and design something. It doesn’t have to be perfect, it just has to be based on a good idea. Over time, you’ll get better, even if you can only put in 10-15 minutes a day. If you find yourself staring at the computer screen for an hour, pick a new medium. A few months ago, I got up, walked to Office Depot, and bought a box of Crayola markers. It was one of the best creative decisions I’ve made in a long time. Whatever it takes, get started.Do you like this post? Yes No
Techniques To Write An Article For Your Online Business http://bit.ly/qM80ml Basics of writing an internet marketing article
One thing that can enhance the potential of your website is article marketing and it is really an interesting way to promote website but it can be a tough job. At initial stages article marketing may either seem to be tiresome or awesome, but it is one thing that has a great impact on the performance of the website.
Here is the basic information that you need to know when you want to learn how to write an article for internet marketing:
It is true that article marketing is an inexpensive form of marketing. It only requires time. But it seems to me that many starting entrepreneurs have more money than time and in such situations they would better look at alternative forms of marketing like pay per click to drive visitors to their offers. If this is your case, look at Google Cash detective on euserReviews.com.
1/ Article marketing is a very important process and it has number of purposes which you should apply know. When you are writing the content keywords play an important role which narrates the category of related subject. Create a back link to your website which enables the visitors and search engines to access your website is the second one. You have to create an impression that you are a master of your subject. These are the objectives that are very essential with a point of view of writing an internet marketing article.
Sometimes search engines won’t send any traffic to your articles. In such a case, you can always use pay per click for that and Google Cash detective is an excellent way to show you the best keywords for that.
2 - Internet marketing articles can range significantly in word count, but readers tend to prefer articles between 450 and 750 words. While writing the article see to it that you use an easy language that can be understood be everyone perfectly and also make sure that you break your article into small paragraphs to make it presentable.
3. Your article should be written in such a way that it can target the potential readers and therefore while writing keep the topic of your website in your mind; this can really help your website to gain more visitors. It is as simple as that if the readers found that you very well know about the topic, they will be anxious to know more about it and for this they will reach your website through the link.
4 - Writing about your niche may not be a tough task if you know what is niche or product about. If you have any doubt related to the topic you are writing then you can visit various online sources and get more information on the topic. You can also contact a professional copywriter, if you need further help so that he can assist you in your article marketing content. Article marketing plays a key role in magnetizing the traffic to your website and therefore it needs to be correct.
5- Once you are done with your article see to it that you include a link of your website which can allow the visitors or potential readers to access your website for more information. This will be at the bottom of your article, and should include a link to your website.
Once your article is ready it should be submitted to various article directories as this will enable the people to find information related to the topic that you have written. If they are impressed with your level of expertise, they will follow your link back to your website for more information.
To gain more traffic as well as to promote the website article marketing is a brilliant technique and the link provided will also help your website to rank on the initial pages of search engines, along with it encourage the product on which you have written an article. You are losing potential customers for sure if you have not adopted the article marketing process yet, as they do not know how to find you.
You now have a choice to make. It all depends on you, your money and your available time: If you don’t have a lot of time but have money in your pockets, then you should choose PPC marketing. But if you have more time than money then the obvious choice is Article Marketing. If your choice is Pay Per Click then this Review of google cash detective will show you how to do it in the easiest and most inexpensive way possible.
About Internet Marketing consultant http://bit.ly/p00Qmj Would you like to be an online marketing consultant? Usually when you speak about being an online marketing consultant, you are making reference to someone that is an expert when it comes to e-business as well as online marketing. An online marketing consultant is a fascinating profession and you can even create a business from that profession as well. However for being a professional in this field, one needs to be fully prepared when it comes to knowledge and expertise on the field itself.
What if you would like to establish a consultancy business for those who are in need for an online marketing consultant and you would probably be one of them, what would you do on your end to be able to provide adequate services for others pertaining to their need of assistance regarding online marketing?
As an online marketing consultant, you must be equipped with the marketing skills needed for various business issues that you need to cater to. You should be able to adapt to the changes regarding the field of online marketing to allow you to have more understanding about certain situations in online businesses nowadays.
So, what makes you think that you have a chance of building a career as for being an online marketing consultant? You must have very good communication skills because you will be interacting with several clients and usually these are owners or the technical staff of a certain online business. They would be contacting you regarding several marketing issues that they need to clarify so you should be as well-formed as possible when it comes to communicating and you should be well-versed when it comes to marketing principles and strategies.
An online marketing consultant is filled up with ideas that would build a better business online, so it is important that you are updated with the basic principles used with online marketing as well as the some complicated marketing plans that will be used in several types of business. You have to make sure that you have all the answers for your client’s questions. You must be a reliable source and that is why you are seen as an expert to the world of Internet, because what you will be sharing with your clients is what you’re supposed to be very good at.
You must be responsible by understanding first what the must-do of an online marketing consultant arebeforehand. It is necessary that you are equipped with the right knowledge or training if possible, and you must be capable of establishing the resources as a basis so you can maintain good credibility with your clients, they may even refer you to some of their friends.
That said, here’s one great company that is good: SEO Singapore
Business4ProfitSystem is Here - Free Helpful Tips http://bit.ly/nh4Q3l Before you go to work today, just imagine if when you got there every thing was automated for you. Soon as you walk in the door some one came in and handed you a nice warm coffee with your favorite pastry or donut. When you got to your desk, all the files that you had to work on today was neatly positioned on your desk waiting for you so you knew that it there wouldn’t be any surprise work later. Imagine you having more than enough time to complete each task because time was in your control and everything was automated for you, well this is how this system would make you feel…
home based business

The Business4ProfitSystem was created to help you grow you business virally, when you set up this system once, you can pretty much literally sit back and let the system do the work for you. With its Downline Builders, Lead Captures and Autoresponder Sequences, Downline Id’s Replacements, this system is loaded with the tools to help you grow and market in business or product online. You won’t even believe how loaded this program is.

I wouldn’t want to miss out on something that can help my business grow so much and I know you wouldn’t either and that’s why I had to let you know about it.

If you haven’t heard of this program called Business4ProfitSystem.com then let me tell you a little bit about it. This system is a networking program that allows users to socialize with other users world wide. Now you might be thinking that there are programs like that already, let me tell you that there are not. There is no program like the Business4ProfitSystem. Nothing come close to offering the tools and features that this system provides. The Business4ProfitSystem is one of those programs that you simply must be a member of, based on the sheer quality , tools and service that the program provides. Check it out for yourself, I’ll bet you won’t leave without joining the Business4ProfitSystem.com

This system is Free to join and you can stay as a free member for ever and still enjoy the many benefits of the Business4ProfitSystem. Hundreds of users are joining daily at the Business4ProfitSystem.com and if you don’t hurry then you will miss out on a lot of money. The commission payout at the Business4ProfitSystem is simply incredible. You can earn a lot of money if you are a hard worker and you can bring in members to your downline. If you do one thing today, then let it be to join the Business4ProfitSystem.

Today I saw this on the Business4ProfitSystem.com website
“ Pro members are paid 35% Commission, while Elite members make 40%. You get commission on anything your downline member purchase from our system. Commission is also paid user upgrades and that commission is recurring for the life of the user status in this system. You are Also paid 5 Levels Deep depending on your user Status.. The more you refer the better your chances of earning big with this system grows..”

How great is that, I couldn’t wait to join that program. The commission is paid out monthly and it’s goes straight to your paypal account or you can have it mailed out to you in a form of a check.. You can’t beat it but you must have adequate backlinks..

Read more about home based business ideas.

Need to get website traffic - read how to do that. Online Business Promotion and Marketing
Getting Customers to Your New Website http://bit.ly/r1k8Yo When you have your website uploaded and running, you might be thinking the big job is over. In fact the big job is going to start now, promoting your site and generating traffic. More traffic means more sales and more money.
There are many ways to generate website traffic. It can be paid traffic method or free method. Pay per click is an example of paid traffic method. But for a new internet marketer with limited funding often paid method is simply not possible. So we should think about getting free website traffic.
You can submit your website to directory websites. Yahoo, MSN like big directories are paid directories. There are many free directories. Try a search in Google for free directories.Make sure you submit your site in the correct section of your niche. Make sure you use; low competitive, moderate demand keywords. If you go for competitive keywords it will be very difficult to win against high page rank sites. Also, find some ‘more targeted’ keywords. They will be less competitive, but you will get targeted visitors. Once you get many back links to your site, these search engines will notice you. Write articles and submit to article directories with your site link in resource box. When more and more websites publish your articles, you will get as many back links and the visitors of that site may click on the link and come to your site. Again articles in your selected keywords will be more converting to sales. You can use software to submit article and directory submission. You get more time to promote other promotion activities and focus on new product developments. Once you have some back links by this method, you start thinking of other methods. Try getting back links from authority sites in your niche. One way links means vote of acceptance. When some authority site accepts you, you got high rankings in search engine eyes. Reciprocal link exchange also gives some benefit, though not as good as one way links.
If possible add a blog to your site. Once you start adding contents, search engines will definitely index your site. Search engines like more and more fresh content. Also there are many ways to promote your blog postings and this will give more back links to your site. Social book marking is an example of blog promotion. Also try visiting forums in your niches and make some valuable comments and use your website link as your signature line. Before doing this make sure you read their rule and it is allowed to do that. Otherwise you will be booted out. Another advantage of visiting these forums is that you will know the pulse of the market. You will know what is hot selling right now? Also try noticing what people are asking more and more in forums. Try making a product in that field to solve their problem.
Make some free eBook or small report in your niche and submit in free eBook directories with a sign up form. You can try free advertising blog, free classifieds sites and give away event sites with these offers. If you can make some audio or video product, it will be more effective.
Once you have visitors in your site, make sure you capture their name and email address using opt in form. There are many types of forms available. Do market research and get one list building software for that. You may have to give some free eBooks, reports or some email lessons to make the visitor sign in your opt in list. List building is important for your success. A visitor may not buy at first visit. Once you have his or her contact details, you can make offers in pre fixed intervals. You can automate this by some reputable auto responders. Using Auto responders will increase your email deliverability and avoid spam complaints.A prospective customer may need five to twelve emails to make him buy. You have to prepare for that. Once you got a list you can promote any future products or you can recommend other peoples product for affiliate commission.
Combining all of the above methods will give you a maximum result in your website promotion. You can automate this by using website traffic software, which will give you more time to develop your online business to next level.
Learn how to build website traffic - realistic strategy.
What Is SEO? http://bit.ly/pF49OP The internet is vast. There are almost billions of websites on the internet today, and they are all contending with each another for the people’s attention. Industrialist, small and big businesses, and private websites are all contending in a worldwide market that is made smaller by the internet. Therefore, how do they get their website to be noticed when doing internet marketing?
Let’s have a look at a few simple ways that you can do to have your site be notice by search engines. In addition, some tips on how one can make traffic flowing on the site.
1. Keywords or SEO
Keyword or search engine optimization (SEO) articles are very important to any website. Search engines utilize keywords to be able to rank different sites, so it’s really very crucial that you take some time to find out a little bit about them. They are the primary step that you should take into account when building your website.
Keyword phrases or keywords usually make up almost one to four percent of any web page. When you utilize so many keywords and very often, it can possibly turn your web pages practically illegible for people, which is not a nice thing if you would like those visitors or viewers to come back again sometime. Besides, if you pepper your web pages with SEO or keywords, you take the risk of having your website barred by the search engines.
Moreover, search engines don’t like the idea of being fooled. You need to keep in mind that things like the google money system won’t always work. It’s the search engines task to rank and categorize sites very well, and when your keywords don’t make it easier for them to do that, but rather mislead them into believing that your website is done well, in the end, their search results suffer. And rather than letting that to take place, the search engine will just bar your site.
2. Always have a new posts
Regularly updating the content on your website not just make your search rank, but it can also make the people to come back for more. You must bear in mind to update your website content regularly. This will guarantee that your visitors have more reason to visit the site again. The more visitors that you can encourage to view your site, the better your search position will be.
3. Choose the Right Keywords
Make sure that you choose the appropriate and proper keyword or keywords when you are writing an article for your site. There are a multitude of free keyword tools on the internet. These tools can be very useful and will aid you in building a keyword list for your website.
Additionally, make certain that you use your keyword in the title of the page, and next to the ending. You can abundantly sprinkle the keyword right through the body of the article. But keep in mind to make your article content to read like you have not used any keywords in any way.
4. Take on an expert
In case you do not have any spare time to know how to make use of SEO methods to enhance your site, you can simply take on the services of an SEO expert. You can also employ ghostwriters or freelance writers to write your web content for you. Plus, you can appoint a SEO company to develop your site. Naturally, it may cost you some money, but generally the amount is well worth it.
Google Search Web Site Essay http://bit.ly/qNrjZj Google, Google, Google that is all you ever seem to see on the Internet these days and there is a reason why. It has the largest directory of just about any and every site that can be found. Try it, do a Google search engine and see if there is something you cannot find! That is a tongue twister, sorry. (wink)

Google homepage USA is the search engine I use for everything. Forget about Yahoo! You have to pay for stuff with them while Google offers nearly everything for free. Want to build your own web site and don’t have any money? Google will give it to you for free. You may not have noticed it yet, but if you look in the upper right corner of your Google homepage depending on your computer settings, it will say “iGoogle” and “sign in”. It won’t give one way links though, but that’s pretty much the only limitation.

If you do not have an account, after clicking sign in you can register for a new account and then up where you signed in, click the “my account” button. From there you can set your profile up and at the bottom you should see a list of stuff to try. Want your own blogger account, get it there. Get webmaster tool, analytics, Gmail, sites, Picasa web photo album etc…

It basically has everything you could possibly need to either build your own web site, get in touch with other people with Talk (Google instant messenger) and even have online meetings with Google Docs… again it is all for free. I am a full on Googleholic! I get my news updates from CNN, weather alerts, Einstein quote of the day, Bible verse of the day, Things to ponder, current moon phases, a clock (lol) and Google translator. C’mon, I even get to customize the theme on my homepage. Right now I am using the “rainforest theme”.

Besides Google being the top search engine on any web browser, it also makes making money on the internet easy. Sign up for Google Adsense. From everything thing that I have tried Adsense actually pays and then they give you suggestions on how to make your web site better and get more traffic which translates to more money. They offer so much that it is hard to turn away.

Now personally, Google if you are reading this sorry, I am loyal but there are some things I think could be better. Like Gmail. I don’t really like Gmail and the instant messenger is weak because you can’t use a webcam. Other than that it is definitely the best search engine in the world and I don’t think I am exaggerating.

Before I switched to using iGoogle my internet use pretty much consisted of checking my mail and I don’t remember what I use to use as my search engine but I do know that my internet use has increased and I have even become my own webmaster and I did it all for free, well… accept for the stuff I would bump into that I found on the web that I couldn’t resist. Let’s face it… I think Google even put a tracker in my head because I think they know me better than I know myself. Thus is why Google is so successful. Online Business Promotion and Marketing
What You Must Know When Being An Affiliate http://bit.ly/n4Qn7N Promotion can never be a walk in the park. That’s what most of us say. For example, promotion of someone else’s website makes it much more difficult for you to attest to said site. That’s how affiliate marketing works by the way. You are tasked to promote a certain website through your own website. You may think that you are facing a difficult job, but you really aren’t. Software such as google cash detective 2 has made it easy to find great affiliate programs to promote. A simple way to promote your affiliates is to just encourage the visitors to your site to try a particular product that you’re endorsing.

If you are running a blog, you can simply shift your entries t the product’s advantage. Here’s an example. You’re promoting an site about Xbox which is focused toward online gamers. The products sold are everything from Xbox accessories to games which may be downloaded online. Your blog is about your everyday living experience, sort of a journal like website. So what can you do to shift your blog so that it can help your affiliates boost up its sales? It is pretty simple. You could make your entry for one day something like – you are bored and tried to look for something to do.

Lucky for you, your cousins arrive with an Xbox! So you rush and set up the console and play to your heart’s content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. That is a good time to introduce everyone to the affiliate website you have and how much money they will save if they order from that particular website. You know how it works; you should always highlight the positives about your affiliate.

Have a look at our google cash detective video to see how affiliate marleting on full power can work for you. Here’s another example. Same thing – you have a blog and your affiliate site is for a Nintendo Wii. Your post for the day could sound like this. You are bored and are searching for entertainment. Luckily, you cousins come with a Nintendo Wii! You set up the console as fast as you can and played to your heart’s content! It’s essential to emphasize how much you’ve enjoyed the experience, and thus now you would love to purchase that same console for yourself.

Now you should introduce your affiliate website and let them know how much they can save if they go to these websites instead and order from there. A good formula for success is to make sure any testimonies written on the website you are looking for people to visit are full of detail and interesting commentary. If you are running a blog, you can simply shift your entries t the product’s advantage. That’s when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing.

That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the product’s advantage. In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience.

Now that’s what I call effective blogging marketing. Check out cash detective for more information on advanced affiliate marketing tricks. Blogs RSS and Podcasting
Making Your Web 2.0 Sites Plan http://bit.ly/oNTlJf Strive at the opportunity and make a strong plan to market within social groups

Media should consider various factors related to social groups before deciding what and how to promote. They try proficiently to impress the target audience and the overall market.

Those who are really elegant marketers will surely make an exiting demand work for themselves They will always prefer riding the wave. PPC (Pay Per Click) is a much faster way of getting traffic, especially with Google Cash Detective.

What the marketer is trying to offer or sell and how to make people aware about it is one of the most challenging things for any marketer.
Backlinking enthusiasm
To have success it is very important that you have a lot of enthusiasm about your product or service. It may sometimes happen that no one will notice your product while you are making the effort of being your product noticeable in their eye. You always feel that you are providing the most vital thing to the people. Unless you can educate and convince them that it is important, they just won’t get it and you won’t get their business.
There is also an alternative rather than preaching and promoting your product. The technique is to let your duties performed by the vast media channels.

In order to create impact on various social groups, it is important to have an efficient marketing strategy. It is possible that at times you may succeed in influencing the social groups towards your offerings by discovering that there is a big awareness linked to your offering. Why would you bother with WEB 2.0 when you can use the power of Google Cash Detective.

Sometimes you will have to use your imagination and find a relationship between something big that is going on in the media that has a huge impact on social groups of one kind or another. After you trace out the relationship, it will help you to form marketing strategies which will make the connection more apparent. One more thing that is required is to educate yourself and having a look on current affairs on television and internet. While browsing the internet or watching television watch out for the latest trends prevailing in the market, the what’s going on in the finance sector and try to know about the chitchat going on amongst the people.

What products or services are prominent? More than likely you are going to find something that your product or service can relate to.

Sometimes, it is better to find in the media about the product or service which has gained maximum popularity among the society. You have to select the thing which has already received most awareness. Also have look on what is gaining much importance in some social groups this can be accessible by knowing current trends, as it may gain much importance. You will have to use these to gain maximum attention.

In case you want to find ways to succeed on what you are marketing all alone you may experience that you have had a very small success.

The intelligent marketer will make the most of the time when a particular thing is popular in the media and as per plan the marketing strategy without much efforts. Read my Google Cash Detective Review to learn how you can avoid the troubles of creating a social media plan. Blogs RSS and Podcasting
Internet Ecommerce And Google Cash http://bit.ly/qQmsrh eCommerce Explained
How to define eCommerce? The word e-Commerce is just a short for electronic commerce. And? The problem remains the same How can we define electronic commerce then? Simple. This is basically making transactions through the internet. Stuff can include goods, services, or both. . There are thousands upon thousands of such eCommerces.

The good thing is that By visiting an ecommerce store, it is very easy to order the products you are looking for, like a DVD for example and get it delivered in the next few days to your home. Some years ago, we didn’t have the possibility to buy anything online. We had to go to the stores and look for the products we needed. When it comes to buying and selling stuff, barriers of time and distance mean very little anymore. It’s fantastic when we think how eCommerce has exploded these last years. IMHO it’s going to speed up. If you need to get a lof of visitors to your online store, you can invest in a PPC campaign. The problem is finding the right keywords for your business but thanks to Google Cash detective the problem doesn’t exist anymore. A lot of regular stores are now jumping on the bandwagon and create online stores to sell their products.

What is e-commerce? It is a way of processing a transaction online between a buyer and a store on the internet 24/7. The number of business opportunities have exploded thanks to the exceptionnal growth of e-commerce. This is because it is possible to get rich online that people find new methods of doing all this. eCommerce is not only dedicated to the Internet World. Such transactions are also made via the phone.

Some business only sell their services (or products) to other business. B2B is the adequate term for this kind of business. A lot of tasks needed to run a business are outsourced to other businesses, and this is often done via the internet. eCommerce has helped a lot of businesses to improve their B2B. Google Cash detective can be of great help. Done right, e-commerce is faster, cheaper, more convenient and can reach more potential customers.

You also have to know that we can’t limit ecommerce to the transactions being done online. This is just the visual part of eCommerce as are backlinkse-commerce and the importance . In the background there is the secure transaction which is happening to be able to receive the payment. It is the goal of an ecommerce store. To get paid!

I wand to add… Something else. You know that tiny little lower case e at the beginning of the word e-commerce? Couldn’t we write it as an upper case letter, like E Commerce? The answer is simple: the e stands for electronic, and electronic, literally, means having to do with electrons. Electrons are the sub-atomic particles whose moving around gives us energy in the form of electricity. The scientific symbol for electron is a small e.

What is e-commerce? Business done electronically. Buying and selling stuff over the Internet. What is e-commerce? Soon, it may be all commerce. By reading this Google Cash Detective 2 Review you will learn how to profit from others’ business stores. Online Business Promotion and Marketing

Thursday, September 1, 2011

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